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Hangin' Out With Joey Ruocco

When he's not hard at work at his fashion merchandising career, Joey Ruocco is somewhat of a jack of all trades. From modeling to photography, travel blogging to social media - Joey is the embodiment of a modern man in an ever changing world. This native New Yorker doesn't conform to a particular style. Instead, he explores what's new, and what feels right. In our opinion, Joey's instagram page is a showcase of lifestyle, fashion, and culture. We got a chance to speak to Joey about some of our favorite topics.
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5 Skin Care Tips for Men

Guys, If you are waking up in the morning and washing your face and body with a bar of soap and water before running out the door, then it’s time to step up your skin care routine.
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5 Ways to Get a Longer Lasting Shave

If done properly, getting a clean-cut shave is perhaps the best treat your skin could ever hope for. But what is there to about that pesky hair growing right back again? Unfortunately, there’s nothing to be done. Hair will go back on your face, one way or another. Still, there are some things you could try to make that shave last even longer.
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The Advantages of Double Edge Shaving

Learn about the benefits of double edge shaving. A better shave for cheaper! Take a quick read and educate yourself on why this traditional method of shaving is making a comeback.
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Men's Nail Care

Perhaps the most basic of all aspects of men's grooming is cutting your nails. Though you may think of your nails as a sort of private part, the fact is that people do take notice of your fingernails. So whether you're dating, interviewing for a new job, meeting prospective clients, or just simply riding the subway every morning - Keeping good care of your nails is a no brainer.
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The Moisturizing Manual

We all hear about moisturizing and staying hydrated, but what does that actually mean? Well, for starters, moisturizing and hydrating are two sepa...
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The Best Men's Facial Mask We've Ever Made.

Today, we're announcing our newest (and greatest) facial mask. As far as innovation goes, this product takes the cake. Fans of The Gentlemen's Facial Mask, don't fret - our brand new Charcoal Facial Mask works in the same way, and we believe you'll see even better results with this improved product. 
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A Guy's Guide to Spring

Spring is one of the most enjoyable times of the year. You're excited about being able to finally shed those layers. You are ready to try a new hairstyle. You're shopping for new and exciting clothes and accessories. Enjoy it while it lasts, it seems like in between seasons aren't lasting as long these days. Before we know it we'll be baking in the sun on the beach and dealing with sunburns. So take advantage and remember, spring is all about renewal! 
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7 Traits of Growing a Successful Beard

Men who want to grow a successful beard need to have a good plan and stick to it. For some men, beards aren't even something they need to think about; they can have them without any effort. But, most men actually do need to have certain traits of growing a successful beard.
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How to fight hair loss

Hair loss is something one in four men experience by the age of 21. While there are many different causes for this, two of the most common are genetics and hormonal changes in the body.
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Parlor Talk with Ian & Sean

Lots of fun with the guys from Sean Daniel Music. Here is there review of our Cedarwood Beard Conditioner.
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Eyebrow Grooming Guide

Eyebrow grooming is something quick and simple that can make a big difference in your appearance, and confidence. Needing a little help is nothing to be embarrassed about, and grooming them doesn’t take up that much time that you’d just give up on them.