To those who know the Beau Brummell brand - You've noticed our new look by now. We hope that you'll agree our products look exceptionally elevated. We've put a lot of work into this project, over 18 months in fact. In addition to the new look packaging, we've lowered prices, added new products, pioneered a signature scent, and solidified our commitment to using only the best ingredients. Here is a basic overview of what's new at Beau Brummell for Men.

Men's Hair Care and Shower Products

We've expanded our product selection to include a Shampoo, Conditioner, and Body Wash. We've also curated a fantastic bar of soap were calling the Body Block. For us, expanding the range of products into the shower was something we always wanted to do. We felt that the current "state of the average man's shower" was frankly upsetting. Focus group testing we conducted confirmed as much. Men are bored of using the same old harsh products they're accustomed to purchasing at the pharmacy or supermarket. The challenge was being able to develop a high end line of products that are more effective, look aesthetically attractive, and don't cost you a fortune. We're obsessed with the outcome. That's why we're offering our Shampoo, Conditioner, and Body Wash for just $20 each. Keep in mind that these products come in 16 ounce pump bottles. They'll last at least 6 weeks each, usually longer. They're also gentler, contain strengthening ingredients, and free of sulfates and artificial fragrances. With Beau Brummell's shower line, you'll feel cleaner, smell better, and feel good knowing that you're not damaging your skin and hair with harsh ingredients.

The Beau Brummell Signature Scent

In an effort to present a more cohesive experience, we've formulated a superbly fresh, understated scent that ties our whole line of products together. All of our new products are now naturally scented with our signature blend of essential oils. Only the Anti-aging Eye Cream is unscented.

"The Beau Brummell Signature Scent is a tried and trusted blend of natural essential oils made to add a subtle scent to our products. The scent is a  masculine fragrance consisting of a fresh, green opening, leading into robust earthy notes that trail gently away, leaving behind just a subtle clean and confident scent on the skin."

Learn more about the Beau Brummell Signature Scent, and all the benefits associated with it.

Elevated Look

Probably the most exciting, albeit most difficult part of this process, has been designing the new look branding and sourcing the packaging. To start, we wanted our packaging to invoke simplistic masculinity, part of a process we call Smart Elegance. We believe the result is a clean, crisp look that'll give your bathroom vanity an appearance boost. We also set out to add value to our products through packaging. Our Face Moisturizer, Face Mask, and Face Scrub are now in larger, 5oz tubes (larger tubes, lower prices!). Our Shaving Cream is now also in a 5oz tube, keeping the product fresher. We've placed our Shampoo, Conditioner, Body Wash, and Hand Wash in large 16oz bottles fit with pump caps, so you won't waste a drop.

A Focus On Ingredient Quality

During this process, we remained unrelenting about the ingredients used in our products. We are confident that we've created formulations that are effective, beneficial, and non-harming. We call this our Pure Edge promise. We pledge never to use the following types of ingredients:

• Sulfates/SLS
• Parabens
• Synthetic Fragrance/Parfum
• Phthalates
• PEGs
• Artificial Colors/Dyes
• Animal Derived Ingredients
• Polyethylene Microbeads
• Mineral Oils

In addition to what we're leaving out, we made sure to only use ingredients that serve a specific purpose, and provide you a benefit. We tested (and re-tested) all our products to ensure that they don't clog pores, dry skin, or cause irritation. With Beau Brummell for Men's skin, hair care, and shaving products, you've got a Daily Edge against the day's challenges.

Price Attractiveness

This is what we're most excited to tell you about. Not only do our products cost less than they used to, but we believe that we've priced them appropriately so that you don't feel guilty about your personal care. We're happy to announce that most of our products cost no more than a $20 bill.

Grooming, skin care, and hair care are all about routine. We want men to get used to using different types of products, and sticking to routines. With effective products and routine, you ensure you're protecting your body from signs of aging, acne, excess oils, unwanted odors, dryness, irritation, and more. Offering our products at a lower price point will expand these benefits to more men, which is why we're in this business in the first place.

Moving Forward

We're beaming with pride at this new look and the range of new products. Thanks for your support throughout this process. We're finally fully stocked and fully operational at an elevated level. Give this line a try, we know you'll be happy with the results! If you have any questions about our new look, new products, or comments in general, please contact us and let us know!

Cheers,

The Brummell Team