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Bō - Bruhm-məll

George Bryan Brummell, better known as Beau Brummell (Bō - Bruhm-məll), was one of England’s most refined gentlemen from the late 18th to early 19th centuries. Born to a middle-class London family, Beau Brummell became a true testament that elegance is a product of style and personality, as opposed to class and money. His fame began when he attained the rank of lieutenant in a prestigious cavalry regiment, where he became a close confidant of the future King, George IV.

His true ambition was to revolutionize men’s fashion of the day and he is now credited with inventing the modern men’s suit, worn with a necktie. Beau simplified the custom of men wearing large, ornate clothing and ushered in the era of men wearing finely tailored, fitted garments. This new age of men’s fashion became known as “dandyism”. Fast-forward to the twenty-first century and Brummell’s contributions to men’s style and modern elegance are still as relevant now as they were back then.

In addition to his timeless innovations in fashion, Beau famously spent nearly 5 hours a day on his grooming regimen. Following his lead, men throughout England (and later Europe) began the practice of shaving daily, bathing daily, and wearing fragrances.