His true ambition was to revolutionize men’s fashion of the day and he is now credited with inventing the modern men’s suit, worn with a necktie. Beau simplified the custom of men wearing large, ornate clothing and ushered in the era of men wearing finely tailored, fitted garments. This new age of men’s fashion became known as “dandyism”. Fast-forward to the twenty-first century and Brummell’s contributions to men’s style and modern elegance are still as relevant now as they were back then.
In addition to his timeless innovations in fashion, Beau famously spent nearly 5 hours a day grooming himself. Following his lead, men throughout England (and later Europe) began the practice of shaving daily, bathing daily, and wearing fragrances.
In the spirit of Beau, Beau Brummell for Men is committed to improving the lives of men everywhere. It is our belief that with enough care and attention to detail, every man can look and feel like a gentleman. Let Beau Brummell enhance your appearance now, as he did for men centuries ago.
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